{"title":"beMineral - Lashes","description":"\u003cp\u003eFull, long lashes start with the right products. The beMineral All You Need Mascara is semi-waterproof and adds volume without clumping. The Lash Extender adds hair fibers for extra length — combine them for a dramatic effect.\u003c\/p\u003e\n \n\u003cp\u003eComplete your look with the Lash Curler for a perfect curl. Also, check out the \u003ca href=\"\/en\/collections\/revitalash-wimpers\" title=\"RevitaLash eyelash serum\"\u003eRevitaLash eyelash serum\u003c\/a\u003e if you want to structurally strengthen your lashes.\u003c\/p\u003e","products":[{"product_id":"bemineral-heated-eyelash-curler-oplaadbaar","title":"beMineral Heated Eyelash Curler | Rechargeable Eyelash Curler","description":"\u003cp\u003eAre your lashes not curling long enough, or is the traditional curler too harsh for your lashes? The \u003cstrong\u003ebeMineral Heated Eyelash Curler\u003c\/strong\u003e uses gentle heat to lift and curl lashes for a long-lasting effect — softer than a regular curler, rechargeable via USB, and ready in seconds.\u003c\/p\u003e\u003cp\u003eThe heated ceramic tip works at a controlled low temperature that temporarily curls lashes — similar to the effect of a heat-styler on hair. Unlike a mechanical curler, heat provides a longer-lasting curl without pressure damage to the lashes.\u003c\/p\u003e\u003cp\u003eDeveloped by beMineral, a mineral makeup line suitable for the most sensitive skin types.\u003c\/p\u003e","brand":"beMineral","offers":[{"title":"Default Title","offer_id":49137990500682,"sku":"B944","price":25.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0836\/3992\/7114\/files\/B944_beMineral_Heated-Eyelash-Curler_1000x1000_9e38c00a-2bc2-4e75-8308-debf2232a321.webp?v=1725266580"},{"product_id":"bemineral-all-you-need-mascara-zwart","title":"beMineral All You Need Mascara Black | Semi-Waterproof","description":"\u003cp\u003eDo you want \u003cstrong\u003efull lashes with volume, length, and definition without clumping or flaking\u003c\/strong\u003e? The \u003cstrong\u003ebeMineral All You Need Mascara\u003c\/strong\u003e is a black, semi-waterproof mascara with a rounded brush that catches every lash — resistant to moisture, yet easy to remove.\u003c\/p\u003e\u003cp\u003eThe rounded brush individually coats each lash from root to tip for volume, length, and definition in one swipe. Semi-waterproof means resistant to perspiration and humidity — but removable with micellar water, unlike fully waterproof mascaras which require harsh cleansers.\u003c\/p\u003e\u003cp\u003eDeveloped by beMineral, a mineral makeup line suitable for the most sensitive skin types.\u003c\/p\u003e","brand":"beMineral","offers":[{"title":"Default Title","offer_id":49138006720842,"sku":"B850","price":26.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0836\/3992\/7114\/files\/B850_beMineral_Mascara-Black_1000x1000_d1665776-2305-40b8-94b5-7d19074f317a.webp?v=1725266935"},{"product_id":"bemineral-lashextender","title":"beMineral Lashextender | Eyelash Extension with Hair Fibers","description":"\u003cp\u003eDo you want visibly longer and fuller lashes for an evening or special occasion without permanent extensions or gluing on false eyelashes? The beMineral Lashextender contains fine natural hair fibers that you apply over your wet mascara for instant lengthening – completely removable with your regular makeup remover.\u003c\/p\u003e\u003cp\u003eThe difference with permanent extensions lies in their temporary nature and the damage: Lashextender does not apply adhesives to your real lashes and leaves no residue. Apply your mascara, dab the Lashextender onto the tips of your lashes while the mascara is still wet, and then cover with a second layer of mascara to secure the fibers. The result is noticeably fuller lashes for one day.\u003c\/p\u003e\u003cp\u003eDeveloped by beMineral, a specialist in mineral make-up.\u003c\/p\u003e","brand":"beMineral","offers":[{"title":"Default Title","offer_id":49138015338826,"sku":"B880","price":26.59,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0836\/3992\/7114\/files\/B880_beMineral_Lashextender_item1_1000x1000_91d4a47e-2ce0-4e15-875c-0dc0e892e81e.webp?v=1725267195"}],"url":"https:\/\/shopjemooi.be\/en\/collections\/bemineral-lashes.oembed","provider":"Shopjemooi","version":"1.0","type":"link"}